Bond Ballot Initiative

Summary

The BVSD Board unanimously approved a $350 million bond package for voters’ consideration in November 2022. This was the first BVSD bond in nearly 10 years and was expected to have a household impact of $118 per year. While polling estimated a 60% approval rating, voters needed to learn about the bond’s benefits. 

Approach

Leadline provided campaign management services for the citizen’s initiative toward a successful “yes vote” on 5A. 

Our success relied on the ability to coordinate multiple organizations including the Board of Education, the school district’s independent fundraising organization, the teacher’s union, and supporters. 

BVSD’s voter base spans two counties and six municipalities with 100k+ households. Voters in this jurisdiction are politically and demographically diverse, which means the $30,000 campaign needed to be strategic. We leveraged limited resources and communicated the campaign’s message to a broad audience.

Leadline maintained an overall strategy of the campaign and managed professional services contracts, voter data, spending analytics, and community perception. We kept the team moving forward, which led to a successful outcome.